I. Current Situation A. Past Performance Cisco was
founded in 1984 by a group of computer scientists from The internet
is now changing how we look at the world, and how the world looks at
business. Cisco knows this now, and knew it long ago.
To foresee this and act on it is what helped to make Cisco the
powerhouse of a company it is today. B. Strategic Posture Cisco’s mission is to shape the future of the internet by creating unprecedented value and opportunity to its customers, employees, investors, and ecosystem partners. Cisco is currently in a very good position in its market. This means that the company’s goal is to constantly improve upon and refine its own technology, creating the most effective product in many fields. It is, at present, the market leader, and has even created industry standards. The creation
of industry standards puts a company or individual in a very good situation. Cisco is an innovative company that continues
to excel at introducing leading-edge technologies to an industry that
is in constant development. Not
only does Cisco keep up with a blindingly fast industry, it stays on
the forefront. However, with outstanding performance comes
incredible pressure. Cisco is
the frontrunner of the Internet Technology sector, and they do not want
to lose the lead. Cisco’s strategy consists of five key elements: 1. Investments for Future Growth
Service Providers 2. Cross-functional Collaboration Matrix Councils Consulting/IBSG example
3.
Organizational Evolution
4.
Technology Leadership Innovation Roadmap Everything into network Measure results
5.
Unique Position II. Strategic Managers
There are
eleven members on the board; John P. Morgridge as chairman (see: pg
5) B. Top Management
(see: pg 6) III. External Environment A. Socio Environmental Technological
advances, in no particular order, include: Broadband: High-speed access to the Internet and corporate networks Content Networking: Making content delivery networks more intelligent E-Learning:
Providing training anytime and
anywhere IP + Optical: Combining IP technology with the capacity of optical networking IP
Routing: The technology foundation
of the Internet Metro Area Networking: Optical, Ethernet, and IP routing for the metro market Storage
Networking: Advancing data storage Switching: Multilayer technology connecting millions of users Voice: Advancing
the telephony change to modern digital packet technology VPN/Security:
Protecting networks from intrusion
and corruption Wireless: Access to the Internet whenever and wherever Political
and legal – new foreign markets present new issues, both positive and
negative. Breaking into a foreign market is very much
like starting over. It is necessary
to establish a good reputation and develop consumer relationships, however
there is also a significant amount of legalities that can come into
play. Often times Social and
cultural – trends are changing. IV. Internal Environment
V. Analysis of Strategic Factors A. SWOT Analysis
Cisco’s mission is to shape
the future of the internet by creating unprecedented value and opportunity
to its customers, employees, investors, and ecosystem partners. VI. Alternative Strategies and Recommendations Alternatives Expansion
into foreign markets via mergers, acquisitions, and joint ventures Penetrate
new markets Diversify
product lines Recommendations
Continue
with Research and development in order to keep ahead of the game. Focus on
developing internet technologies Keep up with trends and set new ones Cisco Executive Employee John T. Chambers President and Chief Executive Officer John P. Morgridge Chairman of the Board Board of Directors Carol Bartz Chairman and CEO, Autodesk, Inc. Larry R. Carter Senior Vice President, Finance and Administration, Chief Financial Officer and Secretary John T. Chambers President and CEO, Cisco Systems, Inc. Carly Fiorina Chairman, President and CEO of HP Company James F. Gibbons,
Ph.D. Professor of Electrical Engineering and Special Counsel for Industrial
Relations, John L. Hennessy President, James C. Morgan Chairman and CEO, Applied Materials, Inc. Arun Sarin CEO, Accel KKR Telecom Donald T. Valentine General Partner, Sequoia Capital Steven M. West COO, nCube Corp. Jerry Yang Co-founder and Chief Yahoo!, Yahoo, Inc. Senior Executive staff Douglas C. Allred Senior Vice President, Customer Advocacy Gordon Astles President, Brad Boston Senior Vice President, Chief Information Officer Susan L. Bostrom Senior Vice President, Internet Business Solutions Group Larry R. Carter Senior Vice President, Finance and Administration, Chief Financial Officer and Secretary Howard S. Charney Senior Vice President, Office of the President John T. Chambers President and Chief Executive Officer Kate DCamp Senior Vice President, Human Resources Douglas Dennerline Senior Charles Giancarlo Senior Vice-President and General Manager, Switching, Voice and Carrier
Systems Rick Justice Senior Vice President, Worldwide Field Operations Yasuki Kurosawa Robert Lloyd President, European, Mario Mazzola Senior Vice President, Chief Development Officer Randy Pond Senior Vice President, Manufacturing Dennis D. Powell Senior Vice President, Corporate Finance Carl Redfield Senior Vice President, Manufacturing Worldwide Operations James Richardson Senior Vice President, Chief Manny Rivelo Senior Vice President, Worldwide Field Process & Operations Daniel Scheinman Senior Vice President, Corporate Affairs Peter Solvik Senior Vice President, Internet Capabilities Group Mike Volpi Senior Vice President, Routing Technology Group |
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